Works matching IS 09230645 AND DT 2008 AND VI 19 AND IP 2
Results: 7
Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics.
- Published in:
- Marketing Letters, 2008, v. 19, n. 2, p. 171, doi. 10.1007/s11002-008-9033-6
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- Article
Empathetic responses to advertising: Testing a network of antecedents and consequences.
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- Marketing Letters, 2008, v. 19, n. 2, p. 79, doi. 10.1007/s11002-008-9032-7
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- Article
Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application.
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- Marketing Letters, 2008, v. 19, n. 2, p. 157, doi. 10.1007/s11002-007-9031-0
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- Article
Hierarchical Bayesian conjoint models incorporating measurement uncertainty.
- Published in:
- Marketing Letters, 2008, v. 19, n. 2, p. 141, doi. 10.1007/s11002-007-9026-x
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- Article
Product uniqueness as a driver of customer utility in mass customization.
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- Marketing Letters, 2008, v. 19, n. 2, p. 93, doi. 10.1007/s11002-007-9029-7
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- Article
Framing effects in mixed price bundling.
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- Marketing Letters, 2008, v. 19, n. 2, p. 125, doi. 10.1007/s11002-007-9030-1
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- Article
Image feedback effects of brand extensions: Evidence from a longitudinal field study.
- Published in:
- Marketing Letters, 2008, v. 19, n. 2, p. 109, doi. 10.1007/s11002-007-9028-8
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- Article