The influence of product involvement on consumers’ interactive processes in interactive television.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 65, doi. 10.1007/s11002-007-9020-3
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2008 AND VI 19 AND IP 1
Results: 6
1
2
Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 1, doi. 10.1007/s11002-007-9022-1
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- Publication type:
- Article
3
The impact of offshored and outsourced call service centers on customer appraisals.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 13, doi. 10.1007/s11002-007-9025-y
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- Publication type:
- Article
4
Revenue implication of auction value in k-price sealed-bid auctions: An experimental study.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 25, doi. 10.1007/s11002-007-9024-z
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- Publication type:
- Article
5
Incentives for sales agents after the advent of the internet.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 51, doi. 10.1007/s11002-007-9023-0
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- Publication type:
- Article
6
Getting too personal: Reactance to highly personalized email solicitations.
- Published in:
- Marketing Letters, 2008, v. 19, n. 1, p. 39, doi. 10.1007/s11002-007-9027-9
- By:
- Publication type:
- Article