Quality of past performance: Impact on consumers’ responses to service failure.
- Published in:
- Marketing Letters, 2007, v. 18, n. 4, p. 249, doi. 10.1007/s11002-007-9018-x
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2007 AND VI 18 AND IP 4
Results: 6
1
2
The relationship between FSI advertising style and coupon redemption.
- Published in:
- Marketing Letters, 2007, v. 18, n. 4, p. 237, doi. 10.1007/s11002-007-9015-0
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- Publication type:
- Article
3
Compromising the compromise effect: Brands matter.
- Published in:
- Marketing Letters, 2007, v. 18, n. 4, p. 223, doi. 10.1007/s11002-007-9019-9
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- Publication type:
- Article
4
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products.
- Published in:
- Marketing Letters, 2007, v. 18, n. 4, p. 211, doi. 10.1007/s11002-007-9016-z
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- Publication type:
- Article
5
The impact of a product’s country-of-origin on compromise and attraction effects.
- Published in:
- Marketing Letters, 2007, v. 18, n. 4, p. 279, doi. 10.1007/s11002-007-9017-y
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- Publication type:
- Article
6
Organizational identification as a determinant of customer orientation in service organizations.
- Published in:
- Marketing Letters, 2007, v. 18, n. 4, p. 265, doi. 10.1007/s11002-007-9021-2
- By:
- Publication type:
- Article