Works matching IS 09230645 AND DT 2006 AND VI 17 AND IP 4

Results: 7

Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments.

Published in:

Marketing Letters, 2006, v. 17, n. 4, p. 295, doi. 10.1007/s11002-006-8632-3

By:

Rose, John;
Black, Iain

Publication type:

Article

When giving some away makes sense to jump-start the diffusion process.

Published in:

Marketing Letters, 2006, v. 17, n. 4, p. 243, doi. 10.1007/s11002-006-7942-9

By:

Lehmann, Donald;
Esteban-Bravo, Mercedes

Publication type:

Article

The no-choice option and dual response choice designs.

Published in:

Marketing Letters, 2006, v. 17, n. 4, p. 255, doi. 10.1007/s11002-006-7943-8

By:

Brazell, Jeff;
Diener, Christopher;
Karniouchina, Ekaterina;
Moore, William;
Séverin, Válerie;
Uldry, Pierre-Francois

Publication type:

Article

The consumer as advocate: Self-relevance, culture, and word-of-mouth.

Published in:

Marketing Letters, 2006, v. 17, n. 4, p. 269, doi. 10.1007/s11002-006-8426-7

By:

Chung, Cindy;
Darke, Peter

Publication type:

Article

Personal loan users’ mental integration of payment and consumption.

Published in:

Marketing Letters, 2006, v. 17, n. 4, p. 281, doi. 10.1007/s11002-006-8521-9

By:

Kamleitner, Bernadette;
Kirchler, Erich

Publication type:

Article

“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions.

Published in:

Marketing Letters, 2006, v. 17, n. 4, p. 311, doi. 10.1007/s11002-006-9309-7

By:

Kim, Hyeong;
Kramer, Thomas

Publication type:

Article

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings.

Published in:

Marketing Letters, 2006, v. 17, n. 4, p. 323, doi. 10.1007/s11002-006-9407-6

By:

Chu, Singfat;
Keh, Hean

Publication type:

Article