The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices.
- Published in:
- Marketing Letters, 2006, v. 17, n. 3, p. 193, doi. 10.1007/s11002-006-5928-2
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2006 AND VI 17 AND IP 3
Results: 5
1
2
Can good marketing carry a bad product? Evidence from the motion picture industry.
- Published in:
- Marketing Letters, 2006, v. 17, n. 3, p. 205, doi. 10.1007/s11002-006-7416-0
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- Publication type:
- Article
3
The effects of discussion and question wording on self and proxy reports of behavioral frequencies.
- Published in:
- Marketing Letters, 2006, v. 17, n. 3, p. 167, doi. 10.1007/s11002-006-5232-1
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- Publication type:
- Article
4
Measuring and managing the essence of a brand personality.
- Published in:
- Marketing Letters, 2006, v. 17, n. 3, p. 181, doi. 10.1007/s11002-006-5362-5
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- Publication type:
- Article
5
A latent structure factor analytic approach for customer satisfaction measurement.
- Published in:
- Marketing Letters, 2006, v. 17, n. 3, p. 221, doi. 10.1007/s11002-006-7638-1
- By:
- Publication type:
- Article