Works matching IS 09230645 AND DT 2006 AND VI 17 AND IP 2
Results: 6
Some antecedents and outcomes of brand love.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 79, doi. 10.1007/s11002-006-4219-2
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- Publication type:
- Article
An exploratory analysis of the determinants of cooperative advertising participation rates.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 91, doi. 10.1007/s11002-006-4387-0
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- Publication type:
- Article
“I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 103, doi. 10.1007/s11002-006-4594-8
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- Article
Comparing the generalizability of online and mail surveys in cross-national service quality research.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 119, doi. 10.1007/s11002-006-4950-8
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- Publication type:
- Article
An empirical comparison of methods for measuring consumers’ willingness to pay.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 137, doi. 10.1007/s11002-006-5147-x
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- Publication type:
- Article
Interaction between two types of information on reactions to delays.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 151, doi. 10.1007/s11002-006-5927-3
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- Publication type:
- Article