Comparing the generalizability of online and mail surveys in cross-national service quality research.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 119, doi. 10.1007/s11002-006-4950-8
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2006 AND VI 17 AND IP 2
Results: 6
1
2
Some antecedents and outcomes of brand love.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 79, doi. 10.1007/s11002-006-4219-2
- By:
- Publication type:
- Article
3
An exploratory analysis of the determinants of cooperative advertising participation rates.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 91, doi. 10.1007/s11002-006-4387-0
- By:
- Publication type:
- Article
4
An empirical comparison of methods for measuring consumers’ willingness to pay.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 137, doi. 10.1007/s11002-006-5147-x
- By:
- Publication type:
- Article
5
Interaction between two types of information on reactions to delays.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 151, doi. 10.1007/s11002-006-5927-3
- By:
- Publication type:
- Article
6
“I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation.
- Published in:
- Marketing Letters, 2006, v. 17, n. 2, p. 103, doi. 10.1007/s11002-006-4594-8
- By:
- Publication type:
- Article