The effects of gender on processing advertising and product trial information.
- Published in:
- Marketing Letters, 2006, v. 17, n. 1, p. 5, doi. 10.1007/s11002-006-3545-8
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2006 AND VI 17 AND IP 1
Results: 5
1
2
Brand purchasing by older consumers: An investigation using the Juster scale and the Dirichlet model.
- Published in:
- Marketing Letters, 2006, v. 17, n. 1, p. 17, doi. 10.1007/s11002-006-3756-z
- By:
- Publication type:
- Article
3
The effects of relationship quality on customer retaliation.
- Published in:
- Marketing Letters, 2006, v. 17, n. 1, p. 31, doi. 10.1007/s11002-006-3796-4
- By:
- Publication type:
- Article
4
The effects of emotion and need for cognition on consumer choice involving risk.
- Published in:
- Marketing Letters, 2006, v. 17, n. 1, p. 47, doi. 10.1007/s11002-006-4146-2
- By:
- Publication type:
- Article
5
Volunteering personal information on the internet: Effects of reputation, privacy notices, and rewards on online consumer behavior.
- Published in:
- Marketing Letters, 2006, v. 17, n. 1, p. 61, doi. 10.1007/s11002-006-4147-1
- By:
- Publication type:
- Article