Found: 6
Select item for more details and to access through your institution.
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 115, doi. 10.1007/s11002-005-2172-0
- By:
- Publication type:
- Article
Blissful Insularity: When Brands are Judged in Isolation from Competitors.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 87, doi. 10.1007/s11002-005-1433-2
- By:
- Publication type:
- Article
Optimal Duration of Magazine Promotions.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 99, doi. 10.1007/s11002-005-1675-z
- By:
- Publication type:
- Article
Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 129, doi. 10.1007/s11002-005-2291-7
- By:
- Publication type:
- Article
The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 75, doi. 10.1007/s11002-005-2774-6
- By:
- Publication type:
- Article
A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 143, doi. 10.1007/s11002-005-3266-4
- By:
- Publication type:
- Article