Blissful Insularity: When Brands are Judged in Isolation from Competitors.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 87, doi. 10.1007/s11002-005-1433-2
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2005 AND VI 16 AND IP 2
Results: 6
1
2
Optimal Duration of Magazine Promotions.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 99, doi. 10.1007/s11002-005-1675-z
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- Publication type:
- Article
3
Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality?
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 129, doi. 10.1007/s11002-005-2291-7
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- Publication type:
- Article
4
Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 115, doi. 10.1007/s11002-005-2172-0
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- Publication type:
- Article
5
The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 75, doi. 10.1007/s11002-005-2774-6
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- Publication type:
- Article
6
A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market.
- Published in:
- Marketing Letters, 2005, v. 16, n. 2, p. 143, doi. 10.1007/s11002-005-3266-4
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- Publication type:
- Article