Consumer Choices Under Small Probabilities: Overweighting or Underweighting?
- Published in:
- Marketing Letters, 2005, v. 16, n. 1, p. 5, doi. 10.1007/s11002-005-1137-7
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2005 AND VI 16 AND IP 1
Results: 4
1
2
Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective.
- Published in:
- Marketing Letters, 2005, v. 16, n. 1, p. 19, doi. 10.1007/s11002-005-1138-6
- By:
- Publication type:
- Article
3
The Impact of Price Disclosure on Dynamic Shopping Decisions.
- Published in:
- Marketing Letters, 2005, v. 16, n. 1, p. 37, doi. 10.1007/s11002-005-0719-8
- By:
- Publication type:
- Article
4
Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors?
- Published in:
- Marketing Letters, 2005, v. 16, n. 1, p. 53, doi. 10.1007/s11002-005-0986-4
- By:
- Publication type:
- Article