Assessing Industrial Buyer Preferences: Using the Swait-Louviere Test to Test the Key Informant Assumption.
- Published in:
- Marketing Letters, 2004, v. 15, n. 4, p. 223, doi. 10.1007/s11002-005-0459-9
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2004 AND VI 15 AND IP 4
Results: 5
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How Consumers’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence Ad Effectiveness, and Consumer and Physician Behavior.
- Published in:
- Marketing Letters, 2004, v. 15, n. 4, p. 201, doi. 10.1007/s11002-005-0458-x
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- Publication type:
- Article
3
Variety-Seeking and Time of Day: Why Leader Brands Hope Young Adults Shop in the Afternoon, but Follower Brands Hope for Morning.
- Published in:
- Marketing Letters, 2004, v. 15, n. 4, p. 213, doi. 10.1007/s11002-005-0457-y
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- Publication type:
- Article
4
The Process of Consumer Reactions to Possession Threats and Losses in a Natural Disaster.
- Published in:
- Marketing Letters, 2004, v. 15, n. 4, p. 185, doi. 10.1007/s11002-005-0456-z
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- Publication type:
- Article
5
Modeling Marketing Dynamics by Time Series Econometrics.
- Published in:
- Marketing Letters, 2004, v. 15, n. 4, p. 167, doi. 10.1007/s11002-005-0455-0
- By:
- Publication type:
- Article