Building Brands through Brand Alliances: Does a Second Ally Help?
- Published in:
- Marketing Letters, 2004, v. 15, n. 2/3, p. 147, doi. 10.1023/B:MARK.0000047390.01552.a2
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2004 AND VI 15 AND IP 2/3
Results: 6
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Responsiveness of Physician Prescription Behavior to Salesforce Effort: An Individual Level Analysis.
- Published in:
- Marketing Letters, 2004, v. 15, n. 2/3, p. 129, doi. 10.1023/B:MARK.0000047389.93584.09
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- Publication type:
- Article
3
A Diagnostic Tool for Assessing the Relative Importance of Information in Impression Formation: Application in Order Effects.
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- Marketing Letters, 2004, v. 15, n. 2/3, p. 113, doi. 10.1023/B:MARK.0000047388.56840.4a
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- Publication type:
- Article
4
Reconsidering Nonlinearity and Asymmetry in Customer Satisfaction and Loyalty Models: An Empirical Study in Three Retail Service Settings.
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- Marketing Letters, 2004, v. 15, n. 2/3, p. 99, doi. 10.1023/B:MARK.0000047387.12609.23
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- Publication type:
- Article
5
Technology Newness and Imp act of Go/No-Go Criteria on New Product Success.
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- Marketing Letters, 2004, v. 15, n. 2/3, p. 81, doi. 10.1023/B:MARK.0000047386.33282.51
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- Publication type:
- Article
6
How Varying Levels of Knowledge and Motivation Affect Search and Confidence During Consideration and Choice.
- Published in:
- Marketing Letters, 2004, v. 15, n. 2/3, p. 67, doi. 10.1023/B:MARK.0000047385.01483.19
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- Publication type:
- Article