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Works matching IS 09230645 AND DT 2004 AND VI 15 AND IP 1

Results: 3

1

Statistical Inference Using Stochastic Switching Models for the Discrimination of Unobserved Display Promotion form POS Data.

Published in:

Marketing Letters, 2004, v. 15, n. 1, p. 37, doi. 10.1023/B:MARK.0000021969.52674.03

By:

Sato, Tadahiko;
Higuchi, Tomoyuki;
Kitagawa, Genshiro

Publication type:

Article

2

The Relationship Between Customer Loyalty and Purchase Incidence.

Published in:

Marketing Letters, 2004, v. 15, n. 1, p. 5, doi. 10.1023/B:MARK.0000021967.80283.c8

By:

Stern, Philip;
Hammond, Kathy

Publication type:

Article

3

Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study.

Published in:

Marketing Letters, 2004, v. 15, n. 1, p. 21, doi. 10.1023/B:MARK.0000021968.86465.00

By:

Deutskens, Elisabeth;
Ruyter, Ko De;
Wetzels, Martin;
Oosterveld, Paul

Publication type:

Article