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An Easily Implemented Framework for Forecasting Ticket Sales to Performing Arts Events.
- Published in:
- Marketing Letters, 2003, v. 14, n. 4, p. 307, doi. 10.1023/B:MARK.0000012474.56171.e9
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- Article
Successful New Product Pricing Practices: A Contingency Approach.
- Published in:
- Marketing Letters, 2003, v. 14, n. 4, p. 289, doi. 10.1023/B:MARK.0000012473.92160.3d
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- Publication type:
- Article
Interference of Picture and Brand Name in a Multiple Linkage Ad Context.
- Published in:
- Marketing Letters, 2003, v. 14, n. 4, p. 273, doi. 10.1023/B:MARK.0000012472.11598.62
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- Publication type:
- Article
A Model Integrating the Multidimensional Developmental Theory of Privacy and Theory of Planned Behavior to Examine Fabrication of Information Online.
- Published in:
- Marketing Letters, 2003, v. 14, n. 4, p. 257, doi. 10.1023/B:MARK.0000012471.31858.e5
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- Publication type:
- Article
Social Network-Based Discriminatory Pricing Strategy.
- Published in:
- Marketing Letters, 2003, v. 14, n. 4, p. 239, doi. 10.1023/B:MARK.0000012470.94220.db
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- Publication type:
- Article