Results: 6
The Effect of National Culture on the Adoption of Innovations.
- Published in:
- Marketing Letters, 2003, v. 14, n. 3, p. 217, doi. 10.1023/A:1027452919403
- By:
- Publication type:
- Article
An Empirical Analysis of Follower Entry Timing Decisions.
- Published in:
- Marketing Letters, 2003, v. 14, n. 3, p. 203, doi. 10.1023/A:1027400918494
- By:
- Publication type:
- Article
The Effect of Interpersonal Trust, Need for Cognition, and Social Loneliness on Shopping, Information Seeking and Surfing on the Web.
- Published in:
- Marketing Letters, 2003, v. 14, n. 3, p. 185, doi. 10.1023/A:1027448801656
- By:
- Publication type:
- Article
The Effect of Payment Transparency on Consumption: Quasi-Experiments from the Field.
- Published in:
- Marketing Letters, 2003, v. 14, n. 3, p. 173, doi. 10.1023/A:1027444717586
- By:
- Publication type:
- Article
The Nature of Self-Reported Guilt in Consumption Contexts.
- Published in:
- Marketing Letters, 2003, v. 14, n. 3, p. 159, doi. 10.1023/A:1027492516677
- By:
- Publication type:
- Article
Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark.
- Published in:
- Marketing Letters, 2003, v. 14, n. 3, p. 143, doi. 10.1023/A:1027476132607
- By:
- Publication type:
- Article