Conducting Measurement Validation with Experimental Data: Cautions and Recommendations.
- Published in:
- Marketing Letters, 2003, v. 14, n. 1, p. 59, doi. 10.1023/A:1022810219109
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2003 AND VI 14 AND IP 1
Results: 5
1
2
The Role of Decision Importance and the Salience of Alternatives in Determining the Consistency between Consumers' Attitudes and Decisions.
- Published in:
- Marketing Letters, 2003, v. 14, n. 1, p. 47, doi. 10.1023/A:1022858118201
- By:
- Publication type:
- Article
3
Diffusion of Products with Limited Supply and Known Expiration Date.
- Published in:
- Marketing Letters, 2003, v. 14, n. 1, p. 33, doi. 10.1023/A:1022806101362
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- Publication type:
- Article
4
Clicks and Mortar: The Effect of On-line Activities on Off-line Sales.
- Published in:
- Marketing Letters, 2003, v. 14, n. 1, p. 21, doi. 10.1023/A:1022854017292
- By:
- Publication type:
- Article
5
A Bayesian Approach to Modeling Purchase Frequency.
- Published in:
- Marketing Letters, 2003, v. 14, n. 1, p. 5, doi. 10.1023/A:1022833400454
- By:
- Publication type:
- Article