Perceptual Differences of Marketing Journals: A Worldwide Perspective.
- Published in:
- Marketing Letters, 2002, v. 13, n. 4, p. 389, doi. 10.1023/A:1020378718456
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- Publication type:
- Article
Works matching IS 09230645 AND DT 2002 AND VI 13 AND IP 4
Results: 6
1
2
A Guadagni-Little Likelihood Can Have Multiple Maxima.
- Published in:
- Marketing Letters, 2002, v. 13, n. 4, p. 373, doi. 10.1023/A:1020326701617
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- Publication type:
- Article
3
The Effects of Prior Spending on Future Spending Decisions: The Role of Acquisition Liabilities and Payments.
- Published in:
- Marketing Letters, 2002, v. 13, n. 4, p. 359, doi. 10.1023/A:1020374617547
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- Publication type:
- Article
4
Disentangling Effacement, Omnivore, and Distinction Effects on the Consumption of Cultural Activities: An Illustration.
- Published in:
- Marketing Letters, 2002, v. 13, n. 4, p. 345, doi. 10.1023/A:1020322600709
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- Publication type:
- Article
5
A Tale of Two Pizzas: Building Up from a Basic Product Versus Scaling Down from a Fully-Loaded Product.
- Published in:
- Marketing Letters, 2002, v. 13, n. 4, p. 335, doi. 10.1023/A:1020370516638
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- Publication type:
- Article
6
Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion.
- Published in:
- Marketing Letters, 2002, v. 13, n. 4, p. 317, doi. 10.1023/A:1020321132568
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- Publication type:
- Article