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A Guadagni-Little Likelihood Can Have Multiple Maxima.
- Published in:
- Marketing Letters, 2002, v. 13, n. 2, p. 135, doi. 10.1023/A:1016045920207
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- Publication type:
- Article
Internal Marketing at Continental Airlines: Convincing Employees that Management Knows Best.
- Published in:
- Marketing Letters, 2002, v. 13, n. 2, p. 75, doi. 10.1023/A:1016009201552
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- Publication type:
- Article
Changing Perceptions and Changing Behavior in Customer Relationships.
- Published in:
- Marketing Letters, 2002, v. 13, n. 2, p. 121, doi. 10.1023/A:1016093819299
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- Publication type:
- Article
Shopping Style Segmentation of Consumers.
- Published in:
- Marketing Letters, 2002, v. 13, n. 2, p. 91, doi. 10.1023/A:1016089718390
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- Publication type:
- Article
The Effect of Single and Dual Sales Targets on Sales Call Selection: Quota Versus Quota and Bonus Plan.
- Published in:
- Marketing Letters, 2002, v. 13, n. 2, p. 107, doi. 10.1023/A:1016041802460
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- Publication type:
- Article