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Canonical Correlation Analysis and Wiener-Granger Causality Tests: Useful Tools for the Specification of VAR Models.
- Published in:
- Marketing Letters, 2002, v. 13, n. 1, p. 53, doi. 10.1023/a:1015015210182
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- Article
Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance.
- Published in:
- Marketing Letters, 2002, v. 13, n. 1, p. 41, doi. 10.1023/A:1015063125062
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- Article
Partitioned Pricing in Advertising: Effects on Brand and Retailer Attitudes.
- Published in:
- Marketing Letters, 2002, v. 13, n. 1, p. 27, doi. 10.1023/A:1015011108224
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- Publication type:
- Article
Market Segment Derivation and Profiling Via a Finite Mixture Model Framework.
- Published in:
- Marketing Letters, 2002, v. 13, n. 1, p. 17, doi. 10.1023/A:1015059024154
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- Publication type:
- Article
Defaults, Framing and Privacy: Why Opting In-Opting Out.
- Published in:
- Marketing Letters, 2002, v. 13, n. 1, p. 5, doi. 10.1023/A:1015044207315
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- Article