The Effect of Windfall Gains on the Sunk-Cost Effect.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 51, doi. 10.1023/A:1008120003813
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2001 AND VI 12 AND IP 1
Results: 8
1
2
Always Leave Home Without It: A Further Investigation of the Credit-Card Effect on Willingness to Pay.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 5, doi. 10.1023/A:1008196717017
- By:
- Publication type:
- Article
3
When Bad Things Happen to the Endorsers of Good Products.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 13, doi. 10.1023/A:1008159717925
- By:
- Publication type:
- Article
4
Habit Persistence in Time Series Models of Discrete Choice.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 25, doi. 10.1023/A:1008163801995
- By:
- Publication type:
- Article
5
Probability and Mode of Acquisition Effects on Choices Between Hedonic and Utilitarian Options.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 37, doi. 10.1023/A:1008115902904
- By:
- Publication type:
- Article
6
The Piecemeal Approach to Comparative Advertising.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 63, doi. 10.1023/A:1008124204721
- By:
- Publication type:
- Article
7
New Brands Versus Brand Extensions, Attitudes Versus Choice: Experimental Evidence for Theory and Practice.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 75, doi. 10.1023/A:1008128305630
- By:
- Publication type:
- Article
8
The Influence of Personality Traits on the Processing of Visual and Verbal Information.
- Published in:
- Marketing Letters, 2001, v. 12, n. 1, p. 91, doi. 10.1023/A:1008132422468
- By:
- Publication type:
- Article