Organizational Trust and Interfirm Cooperation: An Examination of Horizontal Versus Vertical Alliances .
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 81, doi. 10.1023/A:1008107011529
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 2000 AND VI 11 AND IP 1
Results: 6
1
2
Explaining Competitors' Reactions to New Product Introductions: The Roles of Event Characteristics, Managerial Interpretation, and Competitive Context .
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 67, doi. 10.1023/A:1008102927459
- By:
- Publication type:
- Article
3
Different Ways of 'Seeing': How Gender Differences in Information Processing Influence the Content Analysis of Narrative Texts .
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 49, doi. 10.1023/A:1008150826550
- By:
- Publication type:
- Article
4
Enlarging the Pie vs. Increasing One's Slice: An Analysis of the Relationship Between Generic and Brand Advertising .
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 37, doi. 10.1023/A:1008146709712
- By:
- Publication type:
- Article
5
Understanding Supermarket Competition Using Choice Maps.
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 21, doi. 10.1023/A:1008190508803
- By:
- Publication type:
- Article
6
Creating Brand Names With Meaning: The Use of Sound Symbolism .
- Published in:
- Marketing Letters, 2000, v. 11, n. 1, p. 5, doi. 10.1023/A:1008184423824
- By:
- Publication type:
- Article