Rethinking Television Audience Measures: An Exploration into the Construct of Audience Connectedness.
- Published in:
- Marketing Letters, 1999, v. 10, n. 4, p. 393, doi. 10.1023/A:1008170406363
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1999 AND VI 10 AND IP 4
Results: 5
1
2
The Development and Use of a Regret Experience Measure to Examine the Effects of Outcome Feedback on Regret and Subsequent Choice.
- Published in:
- Marketing Letters, 1999, v. 10, n. 4, p. 379, doi. 10.1023/A:1008166305455
- By:
- Publication type:
- Article
3
Reexamining Masculinity, Femininity, and Gender Identity Scales.
- Published in:
- Marketing Letters, 1999, v. 10, n. 4, p. 363, doi. 10.1023/A:1008110204546
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- Publication type:
- Article
4
Estimating the Half-life of Advertisements.
- Published in:
- Marketing Letters, 1999, v. 10, n. 4, p. 351, doi. 10.1023/A:1008158119567
- By:
- Publication type:
- Article
5
HEV Choice Models as a Search Engine for the Specification of Nested Logit Tree Structures.
- Published in:
- Marketing Letters, 1999, v. 10, n. 4, p. 339, doi. 10.1023/A:1008151702729
- By:
- Publication type:
- Article