Works matching IS 09230645 AND DT 1999 AND VI 10 AND IP 3

Results: 10

    • Multiple-Category Decision-Making: Review and Synthesis.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 319, doi. 10.1023/A:1008143526174
      By:
      • Russell, Gary J.;
      • Ratneshwar, S.;
      • Shocker, Allan D.;
      • Bell, David;
      • Bodapati, Anand;
      • Degeratu, Alex;
      • Hildebrandt, Lutz;
      • Namwoon Kim;
      • Ramaswami, S.;
      • Shankar, Venkatash H.
      Publication type:
      Article

    • Brand Equity, Consumer Learning and Choice.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 301, doi. 10.1023/A:1008135224357
      By:
      • Erdem, Tülin;
      • Swait, Joffre;
      • Broniarczyk, Susan;
      • Chakravarti, Dipankar;
      • Kapferer, Jean-NoËl;
      • Keane, Michael;
      • Roberts, John;
      • Steenkamp, Jan-Benedict E. M.;
      • Zettelmeyer, Florian
      Publication type:
      Article

    • Agents to the Rescue?

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 285, doi. 10.1023/A:1008127022539
      By:
      • West, Patricia M.;
      • Ariely, Dan;
      • Bellman, Steve;
      • Bradlow, Eric;
      • Huber, Joel;
      • Johnson, Eric;
      • Kahn, Barbara;
      • Little, John;
      • Schkade, David
      Publication type:
      Article

    • Risk Perception in the Short Run and in the Long Run.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 267, doi. 10.1023/A:1008193420722
      By:
      • Baz, Jamil;
      • Briys, Eric;
      • Bronnenberg, Bart J.;
      • Cohen, Michèegrave;le;
      • Kast, Robert;
      • Viala, Pascale;
      • Wathieu, Luc;
      • Weber, Martin;
      • Wertenbroch, Klaus
      Publication type:
      Article

    • Advances in Research on Mental Accounting and Reason-Based Choice.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 249, doi. 10.1023/A:1008066718905
      By:
      • Kivetz, Ran
      Publication type:
      Article

    • Bounded Rationality Modeling.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 233, doi. 10.1023/A:1008058417088
      By:
      • Munier, Bertrand;
      • Selten, Reinhard;
      • Bouyssou, D.;
      • Bourgine, P.;
      • Day, R.;
      • Harvey, N.;
      • Hilton, D.;
      • Machina, M.J.;
      • Parker, Ph.;
      • Sterman, J.;
      • Weber, E.;
      • Wernerfelt, B.;
      • Wensley, R.
      Publication type:
      Article

    • Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179
      By:
      • Wedel, Michel;
      • Kamakura, Wagner;
      • Arora, Neeraj;
      • Bemmaor, Albert;
      • Jeongwen Chiang;
      • Elrod, Terry;
      • Johnson, Rich;
      • Lenk, Peter;
      • Neslin, Scott;
      • Poulsen, Carsten Stig
      Publication type:
      Article

    • Combining Sources of Preference Data for Modeling Complex Decision Processes.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 205, doi. 10.1023/A:1008050215270
      By:
      • Louviere, Jordan J.;
      • Meyer, Robert J.;
      • Bunch, David D.;
      • Carson, Richard;
      • Dellaert, Benedict;
      • Hanemann, W. Michael;
      • Henscher, David;
      • Irwin, Julie
      Publication type:
      Article

    • Extended Framework for Modeling Choice Behavior.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 187, doi. 10.1023/A:1008046730291
      By:
      • Ben-Akiva, Moshe;
      • McFadden, Daniel;
      • Gäauml;rling, Tommy;
      • Gopinath, Dinesh;
      • Walker, Joan;
      • Bolduc, Denis;
      • Börsch-Supan, Axel;
      • Delquiéeacute;, Philippe;
      • Larichev, Oleg;
      • Morikawa, Taka;
      • Polydoropoulou, Amalia;
      • Rao, Vithala
      Publication type:
      Article

    • Introduction.

      Published in:
      Marketing Letters, 1999, v. 10, n. 3, p. 183
      By:
      • Laurent, Gilles
      Publication type:
      Article