Found: 10

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  • Multiple-Category Decision-Making: Review and Synthesis.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 319, doi. 10.1023/A:1008143526174
    By:
    • Russell, Gary J.;
    • Ratneshwar, S.;
    • Shocker, Allan D.;
    • Bell, David;
    • Bodapati, Anand;
    • Degeratu, Alex;
    • Hildebrandt, Lutz;
    • Namwoon Kim;
    • Ramaswami, S.;
    • Shankar, Venkatash H.
    Publication type:
    Article

  • Brand Equity, Consumer Learning and Choice.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 301, doi. 10.1023/A:1008135224357
    By:
    • Erdem, Tülin;
    • Swait, Joffre;
    • Broniarczyk, Susan;
    • Chakravarti, Dipankar;
    • Kapferer, Jean-NoËl;
    • Keane, Michael;
    • Roberts, John;
    • Steenkamp, Jan-Benedict E. M.;
    • Zettelmeyer, Florian
    Publication type:
    Article

  • Agents to the Rescue?

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 285, doi. 10.1023/A:1008127022539
    By:
    • West, Patricia M.;
    • Ariely, Dan;
    • Bellman, Steve;
    • Bradlow, Eric;
    • Huber, Joel;
    • Johnson, Eric;
    • Kahn, Barbara;
    • Little, John;
    • Schkade, David
    Publication type:
    Article

  • Risk Perception in the Short Run and in the Long Run.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 267, doi. 10.1023/A:1008193420722
    By:
    • Baz, Jamil;
    • Briys, Eric;
    • Bronnenberg, Bart J.;
    • Cohen, Michèegrave;le;
    • Kast, Robert;
    • Viala, Pascale;
    • Wathieu, Luc;
    • Weber, Martin;
    • Wertenbroch, Klaus
    Publication type:
    Article

  • Advances in Research on Mental Accounting and Reason-Based Choice.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 249, doi. 10.1023/A:1008066718905
    By:
    • Kivetz, Ran
    Publication type:
    Article

  • Bounded Rationality Modeling.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 233, doi. 10.1023/A:1008058417088
    By:
    • Munier, Bertrand;
    • Selten, Reinhard;
    • Bouyssou, D.;
    • Bourgine, P.;
    • Day, R.;
    • Harvey, N.;
    • Hilton, D.;
    • Machina, M.J.;
    • Parker, Ph.;
    • Sterman, J.;
    • Weber, E.;
    • Wernerfelt, B.;
    • Wensley, R.
    Publication type:
    Article

  • Discrete and Continuous Representations of Unobserved Heterogeneity in Choice Modeling.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 219, doi. 10.1023/A:1008054316179
    By:
    • Wedel, Michel;
    • Kamakura, Wagner;
    • Arora, Neeraj;
    • Bemmaor, Albert;
    • Jeongwen Chiang;
    • Elrod, Terry;
    • Johnson, Rich;
    • Lenk, Peter;
    • Neslin, Scott;
    • Poulsen, Carsten Stig
    Publication type:
    Article

  • Extended Framework for Modeling Choice Behavior.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 187, doi. 10.1023/A:1008046730291
    By:
    • Ben-Akiva, Moshe;
    • McFadden, Daniel;
    • Gäauml;rling, Tommy;
    • Gopinath, Dinesh;
    • Walker, Joan;
    • Bolduc, Denis;
    • Börsch-Supan, Axel;
    • Delquiéeacute;, Philippe;
    • Larichev, Oleg;
    • Morikawa, Taka;
    • Polydoropoulou, Amalia;
    • Rao, Vithala
    Publication type:
    Article

  • Combining Sources of Preference Data for Modeling Complex Decision Processes.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 205, doi. 10.1023/A:1008050215270
    By:
    • Louviere, Jordan J.;
    • Meyer, Robert J.;
    • Bunch, David D.;
    • Carson, Richard;
    • Dellaert, Benedict;
    • Hanemann, W. Michael;
    • Henscher, David;
    • Irwin, Julie
    Publication type:
    Article

  • Introduction.

    Published in:
    Marketing Letters, 1999, v. 10, n. 3, p. 183
    By:
    • Laurent, Gilles
    Publication type:
    Article