Estimating the Impact of Displays and Other Merchandising Support on Retail Brand Sales: Partial Pooling with Examples.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 87, doi. 10.1023/A:1008043325970
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1999 AND VI 10 AND IP 1
Results: 7
1
2
Product Ownership as a Moderator of Self-Congruity Effects.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 75, doi. 10.1023/A:1008091225061
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- Publication type:
- Article
3
Corporate Advertising Pass-through onto the Brand: Some Experimental Evidence.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 63, doi. 10.1023/A:1008087108223
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- Publication type:
- Article
4
The Moderating Impact of Quantitative Information on the Relationship Between Source Credibility and Persuasion: A Persuasion Knowledge Model Interpretation.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 51, doi. 10.1023/A:1008035107314
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- Publication type:
- Article
5
A Note on the Relationship between Firm Diversifications and Corporate Advertising Expenditures.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 35, doi. 10.1023/A:1008083023244
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- Publication type:
- Article
6
Urban Legends: The Word-of-Mouth Communication of Morality Through Negative Story Content.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 23, doi. 10.1023/A:1008031006405
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- Publication type:
- Article
7
Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance.
- Published in:
- Marketing Letters, 1999, v. 10, n. 1, p. 5, doi. 10.1023/A:1008011622335
- By:
- Publication type:
- Article