Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 327, doi. 10.1023/A:1008094432613
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1998 AND VI 9 AND IP 4
Results: 7
1
2
Evaluation of Aggressive Competitive Pricing Strategies.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 337, doi. 10.1023/A:1008037416684
- By:
- Publication type:
- Article
3
Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 349, doi. 10.1023/A:1008089400754
- By:
- Publication type:
- Article
4
Applying Diffusion Models with Regional Heterogeneity.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 361, doi. 10.1023/A:1008041517592
- By:
- Publication type:
- Article
5
The Relationship between Processing Styles and Self-Control Behavioral Characteristics.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 371, doi. 10.1023/A:1008093501662
- By:
- Publication type:
- Article
6
Encouragement Designs: An Approach to Self-Selected Samples in an Experimental Design.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 383, doi. 10.1023/A:1008045618501
- By:
- Publication type:
- Article
7
Clustering at the Movies.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 393, doi. 10.1023/A:1008097702571
- By:
- Publication type:
- Article