Results: 7
Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 327, doi. 10.1023/A:1008094432613
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- Publication type:
- Article
Evaluation of Aggressive Competitive Pricing Strategies.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 337, doi. 10.1023/A:1008037416684
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- Publication type:
- Article
Predicting Future Buyer Behavior with Consumers' Confidence and Sentiment Indexes.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 349, doi. 10.1023/A:1008089400754
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- Publication type:
- Article
Applying Diffusion Models with Regional Heterogeneity.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 361, doi. 10.1023/A:1008041517592
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- Publication type:
- Article
The Relationship between Processing Styles and Self-Control Behavioral Characteristics.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 371, doi. 10.1023/A:1008093501662
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- Publication type:
- Article
Encouragement Designs: An Approach to Self-Selected Samples in an Experimental Design.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 383, doi. 10.1023/A:1008045618501
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- Publication type:
- Article
Clustering at the Movies.
- Published in:
- Marketing Letters, 1998, v. 9, n. 4, p. 393, doi. 10.1023/A:1008097702571
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- Publication type:
- Article