The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 181, doi. 10.1023/A:1007961016262
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1998 AND VI 9 AND IP 2
Results: 7
1
2
Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 115, doi. 10.1023/A:1007997714444
- By:
- Publication type:
- Article
3
Family Members' Projections of Each Other's Preference and Influence: A Two-Stage Conjoint Approach.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 135, doi. 10.1023/A:1007904931283
- By:
- Publication type:
- Article
4
Technology and Optimal Segment Size.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 147, doi. 10.1023/A:1007956915353
- By:
- Publication type:
- Article
5
Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 169, doi. 10.1023/A:1007909032191
- By:
- Publication type:
- Article
6
A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 195, doi. 10.1023/A:1007913100332
- By:
- Publication type:
- Article
7
The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 209, doi. 10.1023/A:1007965117170
- By:
- Publication type:
- Article