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Family Members' Projections of Each Other's Preference and Influence: A Two-Stage Conjoint Approach.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 135, doi. 10.1023/A:1007904931283
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- Publication type:
- Article
A Cross-Validity Comparison of Conjoint Analysis and Choice Models at Different Levels of Aggregation.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 195, doi. 10.1023/A:1007913100332
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- Publication type:
- Article
The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 209, doi. 10.1023/A:1007965117170
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- Publication type:
- Article
Combinatorial Optimization Approaches to Constrained Market Segmentation: An Application to Industrial Market Segmentation.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 115, doi. 10.1023/A:1007997714444
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- Publication type:
- Article
Technology and Optimal Segment Size.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 147, doi. 10.1023/A:1007956915353
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- Publication type:
- Article
The Effect of Parent Brand Experience on Line Extension Trial and Repeat Purchase.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 181, doi. 10.1023/A:1007961016262
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- Publication type:
- Article
Quantity Discounts, Manufacturer and Channel Profit Maximization: Impact of Retailer Heterogeneity.
- Published in:
- Marketing Letters, 1998, v. 9, n. 2, p. 169, doi. 10.1023/A:1007909032191
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- Publication type:
- Article