Explaining the Familiarity-Liking Relationship: Mere Exposure, Information Availability, or Social Desirability?
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 5, doi. 10.1023/A:1007958302123
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1998 AND VI 9 AND IP 1
Results: 7
1
2
Multi-Group Latent Variable Models for Varying Numbers of Items and Factors with Cross-National and Longitudinal Applications.
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 21, doi. 10.1023/A:1007911903032
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- Publication type:
- Article
3
Strategic Framing: A Study of the Antecedents of Threat and Opportunity Perceptions.
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 37, doi. 10.1023/A:1007916019870
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- Publication type:
- Article
4
Marketing Applications of Three-Dimensional Stereography.
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 51, doi. 10.1023/A:1007968003940
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- Publication type:
- Article
5
Manufacturer-Optimal Wholesale Pricing When Retailers Compete.
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 65, doi. 10.1023/A:1007920104849
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- Publication type:
- Article
6
Using a Community of Knowledge to Build Intelligent Agents.
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 79, doi. 10.1023/A:1007924221687
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- Publication type:
- Article
7
The Moderating Effect of Product Category Knowledge and Attribute Importance on the Attraction Effect.
- Published in:
- Marketing Letters, 1998, v. 9, n. 1, p. 93, doi. 10.1023/A:1007976305757
- By:
- Publication type:
- Article