Works matching IS 09230645 AND DT 1997 AND VI 8 AND IP 3

Results: 10

The Signaling Impact of Low Introductory Price on Perceived Quality and Trial.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 251, doi. 10.1023/A:1007963128115

By:

Dawar, Niraj;
Sarvary, Miklos

Publication type:

Article

Choice in Computer-Mediated Environments.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 287, doi. 10.1023/A:1007908513094

By:

Winer, Russell S.;
Deighton, John;
Gupta, Sunil;
Johnson, Eric;
Mellers, Barbara;
Morwitz, Vicki;
O'Guinn, Thomas;
Rangaswamy, Arvind;
Sawyer, Alan

Publication type:

Article

The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 261, doi. 10.1023/A:1007904412185

By:

Lane, Vicki;
Jacobson, Robert

Publication type:

Article

Modeling Methods for Discrete Choice Analysis.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 273, doi. 10.1023/A:1007956429024

By:

Ben-Akiva, Moshe;
McFadden, Daniel;
Abe, Makoto;
Böckenholt, Ulf;
Bolduc, Denis;
Gopinath, Dinesh;
Morikawa, Takayuki;
Ramaswamy, Venkatram;
Rao, Vithala;
Revelt, David;
Steinberg, Dan

Publication type:

Article

Perspectives on Multiple Category Choice.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 297, doi. 10.1023/A:1007960529932

By:

Russell, Gary J.;
Bell, David;
Bodapati, Anand;
Brown, Christina L.;
Joengwen Chiang;
Gaeth, Gary;
Gupta, Sunil;
Manchanda, Puneet

Publication type:

Article

Dynamic Influences on Individual Choice Behavior.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 349, doi. 10.1023/A:1007968706676

By:

Meyer, Robert;
Erdem, Tulin;
Feinberg, Fred;
Gilboa, Itzhak;
Hutchinson, Wesley;
Krishna, Aradhna;
Lippman, Steven;
Mela, Carl;
Pazgal, Amit;
Prelec, Drazen;
Steckel, Joel

Publication type:

Article

Current Issues in Discrete Choice Modeling.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 307, doi. 10.1023/A:1007912614003

By:

Keane, Michael P.

Publication type:

Article

Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 323, doi. 10.1023/A:1007964630841

By:

Huber, Joel;
Lynch, John;
Corfman, Kim;
Feldman, Jack;
Holbrook, Morris B,;
Lehmann, Donald;
Munier, Bertrand;
Schkade, David;
Simonson, Itamar

Publication type:

Article

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 335, doi. 10.1023/A:1007916714911

By:

Desarbo, Wayne S.;
Ansari, Asim;
Chintagunta, Pradeep;
Himmelberg, Charles;
Jedidi, Kamel;
Johnson, Richard;
Kamakura, Wagner;
Lenk, Peter;
Srinivasan, Kannan;
Wedel, Michel

Publication type:

Article

Examining Medical Decision Making from a Marketing Perspective.

Published in:

Marketing Letters, 1997, v. 8, n. 3, p. 361, doi. 10.1023/A:1007979923514

By:

Kahn, Barbara E.;
Greenleaf, Eric;
Irwin, Julie R.;
Isen, Alice M.;
Levin, Irwin P.;
Luce, Mary Frances;
Pontes, Manuel C. F.;
Shanteau, James;
Vanhuele, Marc;
Young, Mark J.

Publication type:

Article