Works matching IS 09230645 AND DT 1997 AND VI 8 AND IP 2
Results: 8
Does It Matter How Price Promotions Are Operationalized?
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- Marketing Letters, 1997, v. 8, n. 2, p. 167, doi. 10.1023/A:1007906402708
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- Article
Attribute Elicitation in Marketing Research: A Comparison of Three Procedures.
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- Marketing Letters, 1997, v. 8, n. 2, p. 153, doi. 10.1023/A:1007975518638
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- Article
A Cross-Category Analysis of Shelf-Space Allocation, Product Variety, and Retail Margins.
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- Marketing Letters, 1997, v. 8, n. 2, p. 183, doi. 10.1023/A:1007958419547
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- Article
Store-Switching Behavior.
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- Marketing Letters, 1997, v. 8, n. 2, p. 193, doi. 10.1023/A:1007910503617
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- Article
Price Elasticity Dynamics over the Product Life Cycle: A Study of Consumer Durables.
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- Marketing Letters, 1997, v. 8, n. 2, p. 205, doi. 10.1023/A:1007962520455
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- Article
A Measure of the Value of Marketing in Packaged Goods.
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- Marketing Letters, 1997, v. 8, n. 2, p. 217, doi. 10.1023/A:1007914604525
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- Article
A Regret Theory Approach to Assessing Consumer Satisfaction.
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- Marketing Letters, 1997, v. 8, n. 2, p. 229, doi. 10.1023/A:1007966621364
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- Article
Measuring the Importance of Positive Constructs: A Test of Alternative Rating Procedures.
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- Marketing Letters, 1997, v. 8, n. 2, p. 239, doi. 10.1023/A:1007918705434
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- Article