Wearout Effects in Target Marketing.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 275, doi. 10.1007/BF00435743
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1996 AND VI 7 AND IP 3
Results: 7
1
2
Customer Satisfaction and Price Tolerance.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 265, doi. 10.1007/BF00435742
- By:
- Publication type:
- Article
3
Customer Satisfaction and Customer Behavior: The Differential Role of Brand and Category Expectations.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 249, doi. 10.1007/BF00435741
- By:
- Publication type:
- Article
4
An Empirical Comparison of Consumer-Based Measures of Brand Equity.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 237, doi. 10.1007/BF00435740
- By:
- Publication type:
- Article
5
Growth-Cycle Decomposition Diffusion Model.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 207, doi. 10.1007/BF00435737
- By:
- Publication type:
- Article
6
Is It Better to Have Loved and Lost Than Never to Have Loved at All? The Effect of Changes in Product Features over Time.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 225, doi. 10.1007/BF00435739
- By:
- Publication type:
- Article
7
Missing Information, Inferences, and Evaluations.
- Published in:
- Marketing Letters, 1996, v. 7, n. 3, p. 215, doi. 10.1007/BF00435738
- By:
- Publication type:
- Article