Effects of Product-Specific Word-of-Mouth Communication on Product Category Involvement.
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 187, doi. 10.1007/BF00434909
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1996 AND VI 7 AND IP 2
Results: 6
1
2
The Impact of Corporate Behavior on Perceived Product Value.
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 173, doi. 10.1007/BF00434908
- By:
- Publication type:
- Article
3
The Erosion of Repeat-Purchase Loyalty.
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 163, doi. 10.1007/BF00434907
- By:
- Publication type:
- Article
4
Compentency, Prior Performance, Opportunity Framing, and Competitive Response: Exploring Some Behavioral Decision Theory Perspectives.
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 147, doi. 10.1007/BF00434906
- By:
- Publication type:
- Article
5
A Spatial Interaction Model for Deriving Joint Space Maps of Bundle Compositions and Market Segments from Pick-Any/J Data: An Application to New Product Options.
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 131, doi. 10.1007/BF00434905
- By:
- Publication type:
- Article
6
Perceiving Competitive Reactions: The Value of Accuracy (and Paranoia).
- Published in:
- Marketing Letters, 1996, v. 7, n. 2, p. 115, doi. 10.1007/BF00434904
- By:
- Publication type:
- Article