The Influence of Price on the Relationship Between Involvement and Consideration Set Size.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 309, doi. 10.1007/BF00996194
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1995 AND VI 6 AND IP 4
Results: 6
1
2
Estes' Stimulus Sampling Theory and Massed Versus Spaced Advertising Schedules.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 297, doi. 10.1007/BF00996193
- By:
- Publication type:
- Article
3
The Effect of Time Pressure on the Choice Between Brands That Differ in Quality, Price, and Product Features.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 287, doi. 10.1007/BF00996192
- By:
- Publication type:
- Article
4
A Meta-Analysis of National Brand and Store Brand Cross-Promotional Price Elasticities.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 275, doi. 10.1007/BF00996191
- By:
- Publication type:
- Article
5
Role of Price and Quality Tiers on the Cluster Effect in Brand Choice.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 265, doi. 10.1007/BF00996190
- By:
- Publication type:
- Article
6
An Empirical Comparison of Neural Network and Logistic Regression Models.
- Published in:
- Marketing Letters, 1995, v. 6, n. 4, p. 251, doi. 10.1007/BF00996189
- By:
- Publication type:
- Article