A Within-Attribute Model of Variety-Seeking Behavior.
- Published in:
- Marketing Letters, 1995, v. 6, n. 3, p. 235, doi. 10.1007/BF00995114
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1995 AND VI 6 AND IP 3
Results: 6
1
2
Brand Promotions as a Lottery.
- Published in:
- Marketing Letters, 1995, v. 6, n. 3, p. 221, doi. 10.1007/BF00995113
- By:
- Publication type:
- Article
3
Effects of Fear Appeal Format and Consumer Personality on Ad Processing and Persuasion: A Preliminary Analysis.
- Published in:
- Marketing Letters, 1995, v. 6, n. 3, p. 211, doi. 10.1007/BF00995112
- By:
- Publication type:
- Article
4
A Nested Logit Model of Brand Choice Incorporating Variety-Seeking and Marketing-Mix Variables.
- Published in:
- Marketing Letters, 1995, v. 6, n. 3, p. 199, doi. 10.1007/BF00995111
- By:
- Publication type:
- Article
5
The Impact of Environmental Uncertainty on the Design of Salesforce Compensation Plans.
- Published in:
- Marketing Letters, 1995, v. 6, n. 3, p. 183, doi. 10.1007/BF00995110
- By:
- Publication type:
- Article
6
Exploring the Boundaries of the Framing Effect: The Moderating Roles of Disparate Expected Values and Perceived Costs of Judgmental Errors.
- Published in:
- Marketing Letters, 1995, v. 6, n. 3, p. 175, doi. 10.1007/BF00995109
- By:
- Publication type:
- Article