Incorporating Heterogeneity with Store-Level Aggregate Data.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 159, doi. 10.1007/BF00994931
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1995 AND VI 6 AND IP 2
Results: 7
1
2
The Relative Importance of Time and Dollar Values in New Product Introduction Decisions.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 149, doi. 10.1007/BF00994930
- By:
- Publication type:
- Article
3
Market Segmentation with Choice-Based Conjoint Analysis.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 137, doi. 10.1007/BF00994929
- By:
- Publication type:
- Article
4
Estimation of Innovation Diffusion Models with Application to a Consumer Durable.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 123, doi. 10.1007/BF00994928
- By:
- Publication type:
- Article
5
Loyalty Differences in the Use of Internal and External Reference Prices.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 111, doi. 10.1007/BF00994927
- By:
- Publication type:
- Article
6
Playing the Role of Buyer and Seller: The Mental Accounting of Trade-Ins.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 101, doi. 10.1007/BF00994926
- By:
- Publication type:
- Article
7
Work Versus Windfall: An Exploration of Saving on Subsequent Purchase.
- Published in:
- Marketing Letters, 1995, v. 6, n. 2, p. 91, doi. 10.1007/BF00994925
- By:
- Publication type:
- Article