Works matching IS 09230645 AND DT 1994 AND VI 5 AND IP 2
1
- Marketing Letters, 1994, v. 5, n. 2, p. 183, doi. 10.1007/BF00994108
- Machleit, Karen A.;
- Kellaris, James J.;
- Eroglu, Sevgin A.
- Article
2
- Marketing Letters, 1994, v. 5, n. 2, p. 173, doi. 10.1007/BF00994107
- Moore, William L.;
- Mehta, Raj B.;
- Pavia, Teresa M.
- Article
3
- Marketing Letters, 1994, v. 5, n. 2, p. 165, doi. 10.1007/BF00994106
- Article
4
- Marketing Letters, 1994, v. 5, n. 2, p. 153, doi. 10.1007/BF00994105
- Simpson, James T.;
- Paul, Chris
- Article
5
- Marketing Letters, 1994, v. 5, n. 2, p. 141, doi. 10.1007/BF00994104
- Kayande, Ujwal;
- Bhargava, Mukesh
- Article
6
- Marketing Letters, 1994, v. 5, n. 2, p. 131, doi. 10.1007/BF00994103
- Burton, Scot;
- Lichtenstein, Donald R.;
- Biswas, Abhijit;
- Fraccastoro, Katherine
- Article
7
- Marketing Letters, 1994, v. 5, n. 2, p. 117, doi. 10.1007/BF00994102
- Lal, Rajiv;
- Outland, Donald;
- Staelin, Richard
- Article
8
- Marketing Letters, 1994, v. 5, n. 2, p. 107, doi. 10.1007/BF00994101
- Ettlie, John E.;
- Johnson, Michael D.
- Article
