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A Cross Validation Test of Four Models for Quantifying Multiattribute Preferences.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 369, doi. 10.1007/BF00994355
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- Article
Brand Inequalities in the Loyalty-Effects of Purchases.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 361, doi. 10.1007/BF00994354
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- Article
An Alternative Approach to Discriminating Multivariate Populations and Its Applications to Marketing Research.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 349, doi. 10.1007/BF00994353
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- Article
Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 337, doi. 10.1007/BF00994352
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- Article
Preference Aggregation and Repeat Buying in Households.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 321, doi. 10.1007/BF00994351
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- Article
Positive Versus Negative Comparative Advertising.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 309, doi. 10.1007/BF00994350
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- Article
The Decision Processes of Innovative Communicators and Other Adopters.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 297, doi. 10.1007/BF00994349
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- Publication type:
- Article
Offensive and Defensive Marketing: Closed-Loop Duopoly Strategies.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 285, doi. 10.1007/BF00994348
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- Article