Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 337, doi. 10.1007/BF00994352
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1993 AND VI 4 AND IP 4
Results: 8
1
2
Preference Aggregation and Repeat Buying in Households.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 321, doi. 10.1007/BF00994351
- By:
- Publication type:
- Article
3
Positive Versus Negative Comparative Advertising.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 309, doi. 10.1007/BF00994350
- By:
- Publication type:
- Article
4
A Cross Validation Test of Four Models for Quantifying Multiattribute Preferences.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 369, doi. 10.1007/BF00994355
- By:
- Publication type:
- Article
5
The Decision Processes of Innovative Communicators and Other Adopters.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 297, doi. 10.1007/BF00994349
- By:
- Publication type:
- Article
6
An Alternative Approach to Discriminating Multivariate Populations and Its Applications to Marketing Research.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 349, doi. 10.1007/BF00994353
- By:
- Publication type:
- Article
7
Brand Inequalities in the Loyalty-Effects of Purchases.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 361, doi. 10.1007/BF00994354
- By:
- Publication type:
- Article
8
Offensive and Defensive Marketing: Closed-Loop Duopoly Strategies.
- Published in:
- Marketing Letters, 1993, v. 4, n. 4, p. 285, doi. 10.1007/BF00994348
- By:
- Publication type:
- Article