Gratitudes and Latitudes in M.B.A. Attitudes: Customer Orientation and the Business Week Poll.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 267, doi. 10.1007/BF00999232
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1993 AND VI 4 AND IP 3
Results: 7
1
2
A Marginal-Predictive Approach to Identifying Household Parameters.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 227, doi. 10.1007/BF00999229
- By:
- Publication type:
- Article
3
Principles Involving Marketing Policies: An Empirical Assessment.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 253, doi. 10.1007/BF00999231
- By:
- Publication type:
- Article
4
The Effects of Memory Set Accessibility and Relevance on the Use of Memory Information During Product Choice.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 241, doi. 10.1007/BF00999230
- By:
- Publication type:
- Article
5
Measuring the Reach and Frequency Elasticities of Advertising Media.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 215, doi. 10.1007/BF00999228
- By:
- Publication type:
- Article
6
Cross-Task Validity Comparisons of Stated Preference Choice Models.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 205, doi. 10.1007/BF00999227
- By:
- Publication type:
- Article
7
The Impact of Risk and Competition on Choice of Innovations.
- Published in:
- Marketing Letters, 1993, v. 4, n. 3, p. 191, doi. 10.1007/BF00999226
- By:
- Publication type:
- Article