Does Competitive Clutter in Television Advertising 'Interfere' with the Recall and Recognition of Brand Names and Ad Claims?
- Published in:
- Marketing Letters, 1993, v. 4, n. 2, p. 175, doi. 10.1007/BF00994075
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1993 AND VI 4 AND IP 2
Results: 7
1
2
Partial Carryover of Advertising.
- Published in:
- Marketing Letters, 1993, v. 4, n. 2, p. 165, doi. 10.1007/BF00994074
- By:
- Publication type:
- Article
3
Double Couponing: Pricing and Consumer Perspectives.
- Published in:
- Marketing Letters, 1993, v. 4, n. 2, p. 153, doi. 10.1007/BF00994073
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- Publication type:
- Article
4
Using Stated Response Choice Data to Enrich Revealed Preference Discrete Choice Models.
- Published in:
- Marketing Letters, 1993, v. 4, n. 2, p. 139, doi. 10.1007/BF00994072
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- Publication type:
- Article
5
Do Standard Scales Work in Older Samples?
- Published in:
- Marketing Letters, 1993, v. 4, n. 2, p. 127, doi. 10.1007/BF00994071
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- Publication type:
- Article
6
Effectiveness of Some Simple Pricing Strategies under Varying Expectations of Competitor Behavior.
- Published in:
- Marketing Letters, 1993, v. 4, n. 2, p. 113, doi. 10.1007/BF00994070
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- Publication type:
- Article
7
Integrating the Dirichlet-Multinomial and Multinomial Logit Models of Brand Choice.
- Published in:
- Marketing Letters, 1993, v. 4, n. 2, p. 99, doi. 10.1007/BF00994069
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- Publication type:
- Article