Choosing Among Diffusion Models: Some Empirical Evidence.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 81, doi. 10.1007/BF00994190
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1993 AND VI 4 AND IP 1
Results: 8
1
2
Reactions of Clients to Referral Requests.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 71, doi. 10.1007/BF00994189
- By:
- Publication type:
- Article
3
The Two-Dimensional Impact of Color on Shopping.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 59, doi. 10.1007/BF00994188
- By:
- Publication type:
- Article
4
Demarketing as a Differentiation Strategy.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 49, doi. 10.1007/BF00994187
- By:
- Publication type:
- Article
5
Procedural Learning, Consumer Decision Making, and Marketing Communication.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 39, doi. 10.1007/BF00994186
- By:
- Publication type:
- Article
6
Differences in Consumer Perceptions of Similarity and Dissimiliraty.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 31, doi. 10.1007/BF00994185
- By:
- Publication type:
- Article
7
A Stochastic Programming Model to Analyze Ordinal Preference Data.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 19, doi. 10.1007/BF00994184
- By:
- Publication type:
- Article
8
Identifying Multiple Preference Segments from Own- and Cross-Price Elasticities.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 5, doi. 10.1007/BF00994183
- By:
- Publication type:
- Article