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The Two-Dimensional Impact of Color on Shopping.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 59, doi. 10.1007/BF00994188
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- Article
Choosing Among Diffusion Models: Some Empirical Evidence.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 81, doi. 10.1007/BF00994190
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- Article
Reactions of Clients to Referral Requests.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 71, doi. 10.1007/BF00994189
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- Article
Demarketing as a Differentiation Strategy.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 49, doi. 10.1007/BF00994187
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- Article
Procedural Learning, Consumer Decision Making, and Marketing Communication.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 39, doi. 10.1007/BF00994186
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- Article
Differences in Consumer Perceptions of Similarity and Dissimiliraty.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 31, doi. 10.1007/BF00994185
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- Publication type:
- Article
A Stochastic Programming Model to Analyze Ordinal Preference Data.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 19, doi. 10.1007/BF00994184
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- Publication type:
- Article
Identifying Multiple Preference Segments from Own- and Cross-Price Elasticities.
- Published in:
- Marketing Letters, 1993, v. 4, n. 1, p. 5, doi. 10.1007/BF00994183
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- Article