Results: 9
A Decomposition of Repeat Buying.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 407, doi. 10.1007/BF00993924
- By:
- Publication type:
- Article
Incorporating Heterogeneous Adoption Rates in New Product Diffusion: A Model and Empirical Investigations.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 395, doi. 10.1007/BF00993923
- By:
- Publication type:
- Article
Optimal Multiple-Objective Marketing Strategies.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 383, doi. 10.1007/BF00993922
- By:
- Publication type:
- Article
Social Utility and Fashion Behavior.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 371, doi. 10.1007/BF00993921
- By:
- Publication type:
- Article
Efficient Choice Set Designs for Estimating Availability Cross-Effects Models.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 357, doi. 10.1007/BF00993920
- By:
- Publication type:
- Article
Do Bonus Payments Help Enhance Salesforce Retention?
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 331, doi. 10.1007/BF00993918
- By:
- Publication type:
- Article
Effects of Price Uncertainty on Consumer Purchase Budget and Price Thresholds.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 323, doi. 10.1007/BF00993917
- By:
- Publication type:
- Article
A Demonstration of Anomalies in Evaluations of Bundling.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 311, doi. 10.1007/BF00993916
- By:
- Publication type:
- Article
Differentiation via the Marketing Mix.
- Published in:
- Marketing Letters, 1992, v. 3, n. 4, p. 343, doi. 10.1007/BF00993919
- By:
- Publication type:
- Article