Works matching IS 09230645 AND DT 1992 AND VI 3 AND IP 4

Results: 9

A Decomposition of Repeat Buying.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 407, doi. 10.1007/BF00993924

By:

Kumar, V.;
Ghosh, Amit;
Tellis, Gerard J.

Publication type:

Article

Incorporating Heterogeneous Adoption Rates in New Product Diffusion: A Model and Empirical Investigations.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 395, doi. 10.1007/BF00993923

By:

Narayanan, Sunder

Publication type:

Article

Optimal Multiple-Objective Marketing Strategies.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 383, doi. 10.1007/BF00993922

By:

Bell, Stephen S.;
Carpenter, Gregory S.

Publication type:

Article

Social Utility and Fashion Behavior.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 371, doi. 10.1007/BF00993921

By:

McIntyre, Shelby H.;
Miller, Christopher M.

Publication type:

Article

Efficient Choice Set Designs for Estimating Availability Cross-Effects Models.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 357, doi. 10.1007/BF00993920

By:

Anderson, Donald A.;
Wiley, James B.

Publication type:

Article

Differentiation via the Marketing Mix.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 343, doi. 10.1007/BF00993919

By:

Boulding, William;
Lee, Eunkyu

Publication type:

Article

Do Bonus Payments Help Enhance Salesforce Retention?

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 331, doi. 10.1007/BF00993918

By:

Joseph, Kissan;
Kalwani, Manohar U.

Publication type:

Article

Effects of Price Uncertainty on Consumer Purchase Budget and Price Thresholds.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 323, doi. 10.1007/BF00993917

By:

Mazumdar, Tridib;
Sung Youl Jun

Publication type:

Article

A Demonstration of Anomalies in Evaluations of Bundling.

Published in:

Marketing Letters, 1992, v. 3, n. 4, p. 311, doi. 10.1007/BF00993916

By:

Drumwright, Minette E.

Publication type:

Article