Works matching IS 09230645 AND DT 1992 AND VI 3 AND IP 3

Results: 8

Olfaction as a Cue for Product Quality.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 289, doi. 10.1007/BF00994136

By:

Bone, Paula Fitzgerald;
Jantrania, Swati

Publication type:

Article

Using Single Informants to Study Group Choice: An Examination of Research Practice in Organizational Buying.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 297, doi. 10.1007/BF00994137

By:

Wilson, Elizabeth J.;
Lilien, Gary L.

Publication type:

Article

Have Diffusion Rates Been Accelerating Over Time?

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 215, doi. 10.1007/BF00994130

By:

Bayus, Barry L.

Publication type:

Article

Interpreting Multiple Correspondence Analysis as a Multidimensional Scaling Method.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 259, doi. 10.1007/BF00994134

By:

Hoffman, Donna L.;
De Leeuw, Jan

Publication type:

Article

Assessing the Influence of Marketing Research on the Social Science Literature.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 251, doi. 10.1007/BF00994133

By:

Cote, Joseph A.;
Siew Meng Leong;
Cote, Jane

Publication type:

Article

Measuring the Hedonic and Utilitarian Dimensions of Attitudes Toward Product Categories.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 239, doi. 10.1007/BF00994132

By:

Crowley, Ayn E.;
Spangenberg, Eric r.;
Hughes, Kevin R.

Publication type:

Article

Pricing Strategies in Markets with Dynamic Elasticities.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 227, doi. 10.1007/BF00994131

By:

Parker, Philip

Publication type:

Article

Latent Class Metric Conjoint Analysis.

Published in:

Marketing Letters, 1992, v. 3, n. 3, p. 273, doi. 10.1007/BF00994135

By:

Desarbo, Wayne S.;
Wedel, Michel;
Vriens, Marco;
Ramaswamy, Venkatram

Publication type:

Article