Results: 8
Olfaction as a Cue for Product Quality.
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 289, doi. 10.1007/BF00994136
- By:
- Publication type:
- Article
Using Single Informants to Study Group Choice: An Examination of Research Practice in Organizational Buying.
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 297, doi. 10.1007/BF00994137
- By:
- Publication type:
- Article
Latent Class Metric Conjoint Analysis.
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 273, doi. 10.1007/BF00994135
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- Publication type:
- Article
Interpreting Multiple Correspondence Analysis as a Multidimensional Scaling Method.
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 259, doi. 10.1007/BF00994134
- By:
- Publication type:
- Article
Assessing the Influence of Marketing Research on the Social Science Literature.
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 251, doi. 10.1007/BF00994133
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- Publication type:
- Article
Measuring the Hedonic and Utilitarian Dimensions of Attitudes Toward Product Categories.
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 239, doi. 10.1007/BF00994132
- By:
- Publication type:
- Article
Pricing Strategies in Markets with Dynamic Elasticities.
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 227, doi. 10.1007/BF00994131
- By:
- Publication type:
- Article
Have Diffusion Rates Been Accelerating Over Time?
- Published in:
- Marketing Letters, 1992, v. 3, n. 3, p. 215, doi. 10.1007/BF00994130
- By:
- Publication type:
- Article