Works matching IS 09230645 AND DT 1992 AND VI 3 AND IP 2
Results: 9
Processing Numerical Versus Verbal Attribute Information: A Study Using Information Acquisition Patterns.
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- Marketing Letters, 1992, v. 3, n. 2, p. 201, doi. 10.1007/BF00993998
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- Article
Relationship Roles and Triangle Dramas: Effects on Power Play and Sentiments in Industrial Channels.
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- Marketing Letters, 1992, v. 3, n. 2, p. 187, doi. 10.1007/BF00993997
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- Article
The Dimensions of Commercial Exchange.
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- Marketing Letters, 1992, v. 3, n. 2, p. 171, doi. 10.1007/BF00993996
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- Article
A Model of Latent Symmetry in Cross Price Elasticities.
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- Marketing Letters, 1992, v. 3, n. 2, p. 157, doi. 10.1007/BF00993995
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- Article
Measuring Quality Perceptions.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 147, doi. 10.1007/BF00993994
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- Article
The Return to Advertising Expenditure.
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- Marketing Letters, 1992, v. 3, n. 2, p. 137, doi. 10.1007/BF00993993
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- Article
Are Null Results Becoming an Endangered Species in Marketing?
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 127, doi. 10.1007/BF00993992
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- Article
Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?
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- Marketing Letters, 1992, v. 3, n. 2, p. 115, doi. 10.1007/BF00993991
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- Article
Analysis of Multiple Response in Marketing Research: Estimating the Degree of Association.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 107, doi. 10.1007/BF00993990
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- Article