Results: 9
The Dimensions of Commercial Exchange.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 171, doi. 10.1007/BF00993996
- By:
- Publication type:
- Article
Relationship Roles and Triangle Dramas: Effects on Power Play and Sentiments in Industrial Channels.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 187, doi. 10.1007/BF00993997
- By:
- Publication type:
- Article
Processing Numerical Versus Verbal Attribute Information: A Study Using Information Acquisition Patterns.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 201, doi. 10.1007/BF00993998
- By:
- Publication type:
- Article
A Model of Latent Symmetry in Cross Price Elasticities.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 157, doi. 10.1007/BF00993995
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- Publication type:
- Article
Measuring Quality Perceptions.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 147, doi. 10.1007/BF00993994
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- Publication type:
- Article
Contextualized Representations of Brand Extensions: Are Feature Lists or Frames the Basic Components of Consumer Cognition?
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 115, doi. 10.1007/BF00993991
- By:
- Publication type:
- Article
The Return to Advertising Expenditure.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 137, doi. 10.1007/BF00993993
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- Publication type:
- Article
Are Null Results Becoming an Endangered Species in Marketing?
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 127, doi. 10.1007/BF00993992
- By:
- Publication type:
- Article
Analysis of Multiple Response in Marketing Research: Estimating the Degree of Association.
- Published in:
- Marketing Letters, 1992, v. 3, n. 2, p. 107, doi. 10.1007/BF00993990
- By:
- Publication type:
- Article