Works matching IS 09230645 AND DT 1992 AND VI 3 AND IP 1
Results: 8
Accommodating the Effects of Brand Unfamiliarity in the Multidimensional Scaling of Preference Data.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 85, doi. 10.1007/BF00994083
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- Article
Product Quality, Attributes, and Brand Name as Determinants of Price: The Case of Consumer Electronics.
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- Marketing Letters, 1992, v. 3, n. 1, p. 71, doi. 10.1007/BF00994082
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- Article
Mitigating the Effect of Service Encounters.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 57, doi. 10.1007/BF00994081
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- Article
Effects of Physical Contact on Customers' Shopping Time and Behavior.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 49, doi. 10.1007/BF00994080
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- Publication type:
- Article
A Bayesian Survey Technique for Rare Subjects.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 39, doi. 10.1007/BF00994079
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- Article
A Dimensional versus Attribute Approach For Disaggregate Choice Models.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 27, doi. 10.1007/BF00994078
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- Publication type:
- Article
The Effects of Postexposure Test Expectation in Advertising Experiments Utilizing Recall and Recognition Measures.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 17, doi. 10.1007/BF00994077
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- Publication type:
- Article
Some Characterizations of Stockpiling Behavior Under Uncertainty.
- Published in:
- Marketing Letters, 1992, v. 3, n. 1, p. 5, doi. 10.1007/BF00994076
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- Article