A Hierarchical Utility Model for the Dynamic Acquisition of Heterogeneous Items.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 71, doi. 10.1007/BF00436150
- By:
- Publication type:
- Article
Works matching IS 09230645 AND DT 1989 AND VI 1 AND IP 1
Results: 9
1
2
Shopping Trip Behavior: An Empirical Investigation.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 55, doi. 10.1007/BF00436149
- By:
- Publication type:
- Article
3
Sales Promotion: The Long and the Short of It.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 81, doi. 10.1007/BF00436151
- By:
- Publication type:
- Article
4
Using Connoisseurs to Predict Mass Tastes.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 47, doi. 10.1007/BF00436148
- By:
- Publication type:
- Article
5
Towards a New Way to Measure Power: Applying Conjoint Analysis to Group Decisions.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 37, doi. 10.1007/BF00436147
- By:
- Publication type:
- Article
6
A Multi-Stage Model of Choice Incorporating Reference Prices.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 27, doi. 10.1007/BF00436146
- By:
- Publication type:
- Article
7
All's Not Fair in Pricing: An Initial Look at the Dual Entitlement Principle.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 17, doi. 10.1007/BF00436145
- By:
- Publication type:
- Article
8
The Effect of Imagery on Information Processing Strategy in a Multiattribute Choice Task.
- Published in:
- Marketing Letters, 1989, v. 1, n. 1, p. 7, doi. 10.1007/BF00436144
- By:
- Publication type:
- Article
9
Editorial.
- Published in:
- 1989
- By:
- Publication type:
- Editorial