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Estimating the Response Effect of Future Events Based on Historical Analogy: A Methodology and Illustration on Generic Substitution of Brand-Name Drug Sales Following Patent Expiration.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 73, doi. 10.1007/BF00994042
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- Article
The Influence of Member Heterogeneity on Dyad Judgment: Are Two Heads Better Than One?
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 23, doi. 10.1007/BF00994037
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- Article
Variations in the Contractual Terms of Cooperative Advertising Contracts: An Empirical Investigation.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 15, doi. 10.1007/BF00994036
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- Article
Combining Self-Explicated Priors with Conjoint Data Using Bayesian Regression.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 63, doi. 10.1007/BF00994041
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- Article
An Experimental Study of Marketing Information Utilization: The Manager-Researcher Dichotomy.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 53, doi. 10.1007/BF00994040
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- Article
Some Antecedents of Exclusivity in Bilateral Interorganizational Relationships.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 33, doi. 10.1007/BF00994038
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- Article
Role of Product Entry and Exit on the Attraction Effect.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 45, doi. 10.1007/BF00994039
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- Publication type:
- Article
A Cross-Cultural Analysis of Price Responses to Environmental Changes.
- Published in:
- Marketing Letters, 1995, v. 6, n. 1, p. 5, doi. 10.1007/BF00994035
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- Article