Found: 10
Select item for more details and to access through your institution.
Does it pay off to smile even it is not authentic? Customers' involvement and the effectiveness of authentic emotional displays.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 247, doi. 10.1007/s11002-021-09563-x
- By:
- Publication type:
- Article
All that glitters is not gold: when glossy packaging hurts brand trust.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 191, doi. 10.1007/s11002-021-09562-y
- By:
- Publication type:
- Article
How limited consumption experiences affect word of mouth.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 149, doi. 10.1007/s11002-021-09561-z
- By:
- Publication type:
- Article
The Chief Marketing Officer: an antidote to myopic earnings management practices.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 165, doi. 10.1007/s11002-021-09560-0
- By:
- Publication type:
- Article
The role of betrayal in the response to value and performance brand crisis.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 203, doi. 10.1007/s11002-021-09559-7
- By:
- Publication type:
- Article
A construal-level approach to hedonic and utilitarian shopping orientation.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 261, doi. 10.1007/s11002-021-09558-8
- By:
- Publication type:
- Article
Text is gendered: the role of letter case.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 179, doi. 10.1007/s11002-021-09556-w
- By:
- Publication type:
- Article
Consumer responses toward symmetric versus asymmetric facial expression emojis.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 219, doi. 10.1007/s11002-020-09550-8
- By:
- Publication type:
- Article
Religiosity's influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 135, doi. 10.1007/s11002-020-09548-2
- By:
- Publication type:
- Article
Emotion regulation in the marketplace: the role of pleasant brand personalities.
- Published in:
- Marketing Letters, 2021, v. 32, n. 2, p. 231, doi. 10.1007/s11002-020-09545-5
- By:
- Publication type:
- Article