Selling losers and keeping winners: How (savings) goal dynamics predict a reversal of the disposition effect.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 201, doi. 10.1007/s11002-013-9275-9
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- Publication type:
- Article
Works in Marketing Letters, 2015, Vol 26, Issue 2
Results: 10
1
2
The relationship between consumer characteristics and willingness to pay for general online content: Implications for content providers considering subscription-based business models.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 175, doi. 10.1007/s11002-013-9273-y
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- Publication type:
- Article
3
Impact of satisfaction with e-retailers' touch points on purchase behavior: the moderating effect of search and experience product type.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 225, doi. 10.1007/s11002-014-9334-x
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- Publication type:
- Article
4
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 153, doi. 10.1007/s11002-013-9271-0
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- Publication type:
- Article
5
Motivational profiling of store brand shoppers: Differences across quality tiers.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 187, doi. 10.1007/s11002-013-9274-x
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- Publication type:
- Article
6
A simple heuristic for obtaining pareto/NBD parameter estimates.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 165, doi. 10.1007/s11002-013-9272-z
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- Publication type:
- Article
7
When deal depth doesn't matter: How handedness consistency influences consumer response to horizontal versus vertical price comparisons.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 213, doi. 10.1007/s11002-013-9276-8
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- Publication type:
- Article
8
Advancing research on loyalty programs: a future research agenda.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 127, doi. 10.1007/s11002-014-9311-4
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- Publication type:
- Article
9
Multiplicity of equilibria and information structures in empirical games: challenges and prospects.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 115, doi. 10.1007/s11002-014-9308-z
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- Publication type:
- Article
10
Platforms: a multiplicity of research opportunities.
- Published in:
- Marketing Letters, 2015, v. 26, n. 2, p. 141, doi. 10.1007/s11002-014-9314-1
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- Publication type:
- Article